Irina Gerasimova

Irina Anatolievna Gerasimova (02 June 1960, Moscow, USSR) – General Director – Artistic Director of Russian State Musical TV and Radio Center; Academician of Russian Academy of Radio; Laureate of the Media Manager of Russia Award (2010, 2012, 2015), Honorary Radio Operator and Honored Worker of Culture of the Russian Federation.

Biography:
Born on 2 June 1960. Graduated from Gorky State Conservatory named after M. I. Glinka as a pianist and from Russian Academy of National Economy and Public Administration under the President of the Russian Federation.

Career:
– From 1985 – music editor at the radio station “Yunost” (Youth). Was in charge of preparing morning, day and evening informational and entertaining programmes, including “Youth channel” and “Evening courier”.

– From 1991 – music editor at the Studio of musical and entertaining programmes of Russian TV. Took part in preparing of the first TV game shows and programmes “Zigzag of luck”, “TV crossword”, “Career” and others.
– From 1993 – programme director at the radio “Panorama”.
– From 1996 to 1998 – head of radio department at the agency “Ladomir-Reclama”. Developed a number of creative advertising projects.
– From 1998 – General Director of “Radio Russia-Nostalgy”.
– From 1999 – Deputy Chairperson of “State Radio Broadcasting Company Mayak” (Lighthouse).
– From 2004 – Deputy director of Radio Broadcasting Directorate of the All-Russian State TV and Radio Company.
– From 2005 until now – General Director-Artistic director of Russian State Musical TV and Radio Center, incorporating Radio station “Orpheus” and the following musical ensembles:

Radio Orpheus Symphony Orchestra, Yury Silantiev Great Concert Orchestra, Grand Choir “Masters of Choral Singing”, Folk Choir of Traditional Russian Song.
In 2001 Irina Gerasimova headed Radio Guild in MEDIAUNION. She participated in developing the concept of Radio Mania award – the creative competition which is held until now.
Under Irina Gerasimova’s leadership radio station Orpheus switched to FM broadcasting and got the 99.2 frequency. On-line internet broadcasting was launched. Radio Orpheus keeps pace with the latest changes in the industry, paying special attention to technical development of the station. Radio Orpheus has 10 separate broadcasting channels on the Internet: Belcanto, Popular classics, Russian classics, Symphonic music, Clavier, Camerata, Music for wind instruments, Sound tracks from films, Music from musicals and Russian Choir music.


Since 2016 radio Orpheus can by listened to by means of mobile applications on Android, Windows Phone and BlackBerry platforms anywhere in the world. Mobile applications contain podcasts which are renewed on the daily basis. It allowed “Orpheus” to attract young listeners.
In 2017 construction of a new audio-visual studio will be finished. Thanks to it the radio station will have a modern studio complex which will allow to carry out multi-camera filming, Internet broadcasting and recording of the programmes. At the moment Irina Gerasimova is heading work aimed at creating the technical platform of the content aggregator on the Internet in the area of classical music. It will allow to ensure a much wider access to the cultural heritage of the country for millions of listeners both in Russia and abroad.
Today the most important broadcasting programmes in the air of “Orpheus” are those of “Concert Hall of Radio Orpheus” which cover the most outstanding concerts of the world and Russian musical season, the best performers – V. Gergiev, G. Rozhdestvensky, M. Plentnev, V. Fedoseyev, V. Jurowsky, D. Kitaenko, D. Khvorostovsky, V. Repin, D. Matsuev and many others – and orchestras: Tchaikovsky Symphony Orchestra, State Symphony Orchestra of the Russian Federation, Vienna and Berlin Philharmonic orchestras, Philharmonic Orchestra of the French Radio, Chicago Philharmonic orchestra and others. Irina Gerasimova pays special attention to coverage of the most important festivals and competitions in the field of classical music (Tchaikovsky International Competition, Alexander Scriabin International Piano competition, Arthur Rubinstein Piano Masters Competition, Frederic Chopin International Piano Competition, Trans-Siberian Art Festival, Mstislav Rostropovich International Festival, Big Festival of Russian National Orchestra etc.).
Under Irina Gerasimova’s leadership the content of radio “Orpheus” has become a unique tool for promoting Russian classical music, performing school and the main events in the Russian world of music. The volumes of broadcasting abroad are constantly growing, which contributes to promotion of the Russian culture in European countries.
In 2014 the radio station received the mass media government award.

Creative Projects:
Irina Gerasimova is in charge of preparing and launching varied media and musical projects
Among the most recent ones is the unique project “Reviving heritage of Russian composers” work on which started four years ago. The project is aimed at restoration, preservation and popularization of the lost pieces of music, books and scores. Unique films about life and work of the forgotten Russian composers – A. Arensky, N. Golovanov, A. Mossolov and L. Polovinkin were made. The most respected organizations in the area of classical art – the State Bolshoi Theatre of Russia, Moscow Tchaikovsky Conservatory, All-Russian Union of Musical Culture named after Glinka and many others – were attracted to participation in the project.

Another very important part of this project is restoration of rare musical scores, course books and other valuable materials in the Musical Library of the Russian State Musical TV and Radio Centre.
Irina Gerasimova’s role in this project was marked with “Media Manager of Russia 2015” and “Radio Mania 2016” awards.
Irina Gerasimova generated ideas for some other large-scale musical festivals and programmes. The festival “Territory of classics” devoted to the 25th anniversary of “Orpheus” became an important stage in its history. In November 2016 “Orpheus” celebrated its anniversary with three concert at the Column Hall of the House of Unions. The festival united classical music lovers, among which there were Vadim Repin, Alexander Knyazev, Andrei Korobeinikov, Vladislav Pyavko, Evgeny Doga, Ilze Liepa, Askar Abdrazakov, Sergei Mazaev’s QUEENtet, Vasily Ladyuk and Borodin Quartet.

It was Irina Gerasimova’s idea to include not only classical music, but also the most popular arias from musicals performed by the stars of the genre. The festival was widely covered by media (Interfax, Intermedia, Izvestia, Moskovskaya Pravda, TK OTR, TK MIR, TK Cultura and others). The first time in its history radio “Orpheus” carried out live video broadcast on its www.muzcentrum.ru site and on Public Television of Russia site.

State Awards
– Honorary title of Honored Worker of Arts of the Russian Federation
– Honorary title of Honored Worker of Culture of the Russian Federation
– Laureate of the Award Media Manager of Russia – 2010, 2012, 2015.
– Honorary Radio Operator